sage
About the
project
Challenge
To successfully launch the new product via global webinar from Paris, selling new features and benefits effectively to mid-market customers, prospects and Sage’s partner community. Alongside the external launch, to engage Sage’s senior executives (C-suite) and partners so they understood and supported the sales effort. The Sage team was entirely made up of native French speakers, so the standard of English needed to be extremely accurate and professional in keeping with the corporate image. The project involved travel to Paris with remote working from the UK.
Actions
Advised C-level executives at Sage ERP X3 acting as quality control and editor across all sales and communication collateral including press releases, sales presentations, and product brochures both on and offline.
Coached Sage ERP X3’s CEO and other Sage webinar participants in presentation and language.
Edited video of the launch for use on Sage’s website.
Reviewed and edited all web copy for the launch microsite and consulted on ‘look and feel’ and usability.
Drafted executive communication on behalf of the CEO and COO tailored for employees, partners and customers.
Supported Sage’s lead partners in developing their PR materials including press releases and case studies.
Result
The webinar generated attendance of over 50 global media and industry analysts, beating the target of 40. Industry analysts reported favorably on the new product and Sage ERP X3’s position was reported in the top four of global ERP providers. International media coverage was positive and achieved the aim of raising broad awareness of the product, its new features and benefits to target audiences in the mid-market. Following project, invited to assume global PR & analyst relations for Sage X3, helping to establish its communications function covering 10 countries. In the 18 months following the launch, revenue increased by 5% for Sage’s ERP OpCo globally.
