strato
About the
project
Challenge
To create a high profile and memorable two-day hospitality event for the announcement of Hi-Drive Free, an online storage drive competing with DropBox. It was essential that Hi-Drive Free was positioned as the ‘industrial strength’ option for individuals and small businesses. The product had the highest level of security and privacy on the market.
Actions
Prepared press releases for the launch of Hi-Drive for translation into three European languages.
Pitched launch event to UK press and secured target attendees.
Sourced press teasers and posted to London media two weeks ahead of event.
Shortlisted potential London restaurant venues and visited shortlist to sample food / beverages, securing newly-launched Barbecoa in St Pauls.
Researched and secured London open-top tour bus and London Eye ride prior to dinner.
Researched and negotiated hotel stay for two nights in West End, meeting a tight budget.
Secured venue for media event near Leicester Square and hotel.
Result
Strato had positive feedback from all press who attended the two-day event in terms of accommodation, venues and overall organisation.
All media who attended covered the product announcement and resulting articles were positive and differentiated Hi-Drive Free from DropBox as a highly secure and robust consumer cloud storage system.
